Social media plan

The following copy blocks are ready to use on social media. The Qtrade® Investor disclaimer must accompany the image or the social post. The minimum size font is 10.

The Qtrade® Investor disclaimerOnline brokerage services are offered through Qtrade® Investor, a division of Credential Qtrade Securities Inc.

If you would like to link the social posts to Qtrade Investor, please ensure you use the campaign tracking URL.


Social media copy, creative and channel guide

This content has been created to engage, educate and excite your followers. Check in regularly as we continue to refresh this guide with ready-to-go, pre-approved content, by channel, for your immediate use.

Tagging, hashtags and handles

The hashtag symbol (#) is used before a relevant keyword or phrase to help them appear frequently in social media searches. Clicking on a hashtag phrase shows you other posts that include that hashtag. You can always use hashtags of your own in your social posts, but when mentioning Qtrade Investor, please make sure you include the following hashtags.

  • Approved hashtags: #QtradeInvestor #investing #RRSP #TFSA
  • Other recommended hashtags: #DIYinvesting #bestonlinebrokerage #money
  • Twitter handle: @QtradeInvestor
  • Facebook handle: @QtradeInvest

Social media post frequency

If you’re wondering how often you should post on your social channels, here are some basic guidelines to help. Consider the guidelines below as you integrate and incorporate the approved content for Qtrade® Investor with your own social media plans.

  • Facebook: Recommended minimum: once a week. Better: 3 times a week. Optimal: once a day.
  • Instagram: Recommended minimum: once a week. Better: 3 times a week. Optimal: once or twice a day.
  • LinkedIn: Better: At least twice a week. Optimal: Once each business day. Post in the mornings.
  • Twitter: Recommended minimum: once a day. Better: 3-6 tweets a day. Optimal: 15-23 tweets a day.

Social creative dimensions

Here are the latest social media creative dimensions:
  • Facebook: 1200 x 630
  • Instagram: 1080 x 1080, Instagram Story (1080 x 1920)
  • LinkedIn: 1200 x 627
  • Twitter:1200 x 628 

 

 

Qtrade® is a registered trademark of Aviso Wealth Inc. Online brokerage services are offered through Qtrade Investor, a division of Credential Qtrade Securities Inc., Member of the Canadian Investor Protection Fund.